We Have Moved to Mindjumpers.com

Written by Jonas Klit Nielsen

Looking forward to see you at Mindjumpers.com.

Sometimes it’s just time to pick up your things and move on. But not to worry; we haven’t moved far away.

We’ve decided to relocate our blog to our main site which means that we are moving from using wordpress.com to using wordpress.org – if you’ve ever wondered what the difference between the two are, you can read about it here.

Twitter and LinkedIn announce partnership

Written by Thilde Vesterby

A few days ago LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn. This means that LinkedIn’s 51 million members will now be able to send status updates – such as the fact that they’re hiring – to Twitter on a case-by-case basis, and vice versa.  This way the LinkedIn updates will show up in real time searches like Twitter Search and Bing. Users will also be able to add a section to their LinkedIn profile that contains their latest tweets and view other people’s tweets when searching LinkedIn. And when they tweet, users can send the message to their LinkedIn connections as well, from any Twitter service or tool.

According to The New York Times, LinkedIn’s chief executive, Jeff Weiner aims for LinkedIn to be the hub for professional conversation. He says that integrating tweets into LinkedIn will help them find a home where they will become part of someone’s professional identity, and conversations will develop around them.

See the co-founders of both networks explain about the new collaboration here:

Levi’s Twitter Profile – I Like

Written by Jonas Klit Nielsen

A short post on a simple thing.

When I was looking at Levi’s Twitter profile something simple but not seen often enough jumped at me.

It’s PERSONAL – instead of “this is the official Twitter profile of Levi’s” it reads “I’m Garath… 22, recent USC Anneberg grad, Social Media Coordinator for Levi’s. Attempting to get everyone in a pair of 501’s… follow me on my journey”

It’s not hard to see that this is the way to do it for big brands. Hopefully  lots of others will follow.

Mindjumpers in YouTube Battle

Written by Thilde Vesterby

CPH:DOX: Copenhagen International Documentary Festival is going on in Copenhagen at the moment giving the Danes a chance to see more than 180 documentary films from all over the world. A part of the festival is a YouTube Battle, and Mindjumpers have been invited to compete.

On Thursday November 12^th our very own Sebastian and Tehneyat will make the crowd at Pumpehuset laugh, cry and curl their toes when they show the funniest, scariest and most creative YouTube videos. They’ve spent the last couple of weeks collecting videos with help from Facebook- and Twitter networks and last night they picked out and uploaded 38 videos as ammo in the battle against 15 other teams.

The battle is won by whoever’s crowd cheers the loudest so the rest of Mindjumpers will be sitting in the front row cheering the Mindjumpers team on. You should join us! Check it out here.

Charity Song Crowdsourced through YouTube

Written by Thilde Vesterby

How do you raise money for a good cause when you’ve got nothing? You get help through social media.

I’ve Got Nothing is a pop song that’s been made by four teenagers and the help they got on YouTube. Everything is done entirely through crowsourced as a part of BBC’s ChartJackers.

The projest is an attempt to get the song into the UK music charts and raise as much money as possible for kids in need. The team had nothing – no budget or experience – so they had to crowdsource everything from musicians to producers and promotion. And it worked.

The song’s lyrics are made up by YouTube users. They were then released on YouTube where other users wrote a melody. The team held auditions via video response to pick the band, found a producer through YouTube, and the music video is made up of literal interpretations of the lyrics, clapping and singing along, by YouTubers. Pretty impressive.

Take a look at the video. Do you think it will make it to the charts?And is crowdsourced music the future?

Twitter Times – Your Own Personal News Paper

Written by Thilde Vesterby

Do you ever find it exhausting to open Twitter on a Monday morning and read through all your follower’s tweets, follow their links and read their blog posts? There’s just so much information and you don’t want to miss all the important stuff. With The Twitter Tim.es you can get an overview of what your followers are talking about on Twitter.

The personalised newspaper displays news items and blog posts from people you follow on Twitter, sorted by how recent they are how often they’ve been tweeted. It’s not only using your direct followers but crawls the followers of your followers as well, which might help you find people that interest you at the same time.

The Twitter paper has 10,000 subscribers and is still being tested. It takes about half an hour to have your personalised paper delivered, but if you just want to see how it works you can go to Twitter Tim.es and have a look at other Twitter user’s papers.

20% of all Tweets are About Products and Brands

Written by Thilde Vesterby

On some corporate websites you will find a little widget with a blue bird holding a sign saying ”Follow Me”. More and more companies create accounts on Twitter – and according to the following information; that’s a very good idea.

A new survey created by the College of Information Sciences and Technology at Penn State shows that 20 percent of all tweets contain requests for product information or responses to these requests. 20 percent! With more than 20 million users and around six million active users a day, that’s a lot of tweets.

According to Professor, Jim Jensen, who conducted the survey “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services. Tweets are about as close as one can get to the customer point of purchase for products and services.”

The survey found that many Twitter users use their tweets to connect with products. This not only gives companies a chance to eliminate damages when customers aren’t satisfied, it also gives companies a rich source of information concerning issues and questions that customers have regarding their products.

So companies; you have to realise that people are talking about your brand or product on Twitter and that by creating a Twitter account and listening to tweets you can interact with users and consumers, learn from them and provide them with the information they’re looking for. You will have to learn to listen and interact on the premises of the users, which will take some work and time. But when you do, you will be able to add a lot of value to your business.

New Mindjumper

Written by Anne Herngaard

My name is Anne and I spend quite a lot of time digging into new media, technologies, thoughts and movements in society. Much of it is reflected in online activities – in other words, I’m a sucker for social media and the way in which people interact, share knowledge or simply get to know one another.

In a couple of weeks I will be joining the Mindjumpers team and I can’t wait to get my hands on social media from a professional perspective. I believe that the small symbolic acts we do online will ultimately influence how we act in our real lives away from the computer screen.

This is not to say that we can change the world by making a Facebook group.  But by taking small steps, we are somehow heading in the right direction. It is therefore with much anticipation that I will join and support Mindjumpers’ work in creating social good.

Earlier this year, I handed in my thesis and finished my Master of Arts degree in Communication and English from Roskilde University. Previously I have done quite a lot of communication planning, writing, editing and blogging when informing about architecture, exhibitions and events. I am very much dedicated to communicate in a way that makes sense to the individual by adding value, meaning and experiences in the communicated.

Now I will be combining my professional background and previous experience with my keen interest in social media. At Mindjumpers, I look forward to getting new challenges and to communicate for change and sustainable solutions.

Can Facebook Help Make Peace in the World?

Written by Thilde Vesterby

If you have been reading this blog on a regular basis you know that we strongly believe that social media can be used to do social good in the world. The latest example on doing something good online comes from Facebook which has now launched a social media peace project.

According to an article in The Guardian, the peace project peace.facebook.com is trying to bring together opposing sides in some of the most bitterly divided areas of the planet, encouraging online friendships between Jews and Muslims, US liberals and conservatives, and Turks and Greeks. The project is a collaboration between Facebook and the Persuasive Technology Lab at Stanford University.

By tracking Facebook friendships and crunching the numbers, the site provides a daily snapshot of who is talking to whom and where.

When the Guardian had a look, peace.facebook revealed that over the previous 24 hours, there had been 7,339 India-Pakistan connections, 13,790 Greece-Turkey connections, and 5,158 Israel-Palestine connections. A click on the button for religious contact showed that over the same 24 hours, there had been 53,100 Christians and atheists in touch with each other, 1,250 Muslims and Jews talking, and 667 Sunni-Shia connections. In the US, meanwhile, the number of conservative-liberal connections was 27,896.

A statemant on the website says that: “By enabling people from diverse backgrounds to easily connect and share their ideas, we can decrease world conflict in the short and long term.”

The question is whether it’s enough to show that people from different political and religious backgrounds are connected on Facebook. I think it’s really positive that these people do talk to each other through Facebook, but they aren’t really the ones fighting the wars, are they? I do think that the project is a very positive initiative, as it shows that regular people don’t seem to care about their Facebook friend’s religious or political backgrounds. Facebook gives people from diverse backgrounds a chance to look at each other through Facebook and see that they aren’t really that different. What do you think? Does the Facebook peace project stand a chance at encouraging world peace?

Twitter Lists’ Beta Launch

Written by Thilde Vesterby

This morning, when I opened my Twitter account I felt a little special as I was welcomed by this image:

So I’m one of the special people who get to try the beta version of Twitter Lists before everybody else… And I have to keep everything a secret as it says not to tweet about it yet. How exciting!

When I then did a quick search on Twitter lists, I found out that 25% of all Twitter users have the feature and that all users will get it in a few days. So much for feeling special…

The Twitter Lists enable you to create groups of people you follow on Twitter. So if you have a number of favourite tweeters you can but them on a list and separate them from the rest of your stream and just listen to them. Or you can create lists by topic or devide tweeters into people you know outside Twitter versus people you only know through Twitter. People can then follow your entire list, which makes it easier to get started on Twitter – especially if you’re interested in a specific topic.

I hope it’s alright that I broke the secret about the beta launch of Twitter Lists. Please don’t be mad at me, Twitter. After all I’m not the first one…