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Archive for the ‘Social Good’ Category

Written by Thilde Vesterby
How do you raise money for a good cause when you’ve got nothing? You get help through social media.
I’ve Got Nothing is a pop song that’s been made by four teenagers and the help they got on YouTube. Everything is done entirely through crowsourced as a part of BBC’s ChartJackers.

The projest [...]

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Written by Anne Herngaard
My name is Anne and I spend quite a lot of time digging into new media, technologies, thoughts and movements in society. Much of it is reflected in online activities – in other words, I’m a sucker for social media and the way in which people interact, share knowledge or simply [...]

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Written by Thilde Vesterby
Think Social is a new non-profit initiative dedicated to advancing the use of social media in the public interest. The mission of the project is to connect people and ideas to advance the use of social media to address the most pressing challenges of society. Think Social is built on the [...]

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Written by Jonas Klit Nielsen
This post is based on an interview with CEO, Per Gasseholm and Marketing and campaign responsible, Erica Scott from BLEND a/s.
On October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as it focuses on [...]

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Written by Thilde Vesterby
Mindjumpers is a part of Blog Action Day and in occasion of this year’s subject; Climate Change we would like to show you a cool climate change initiative going on in our own city of Copenhagen.
Climate change affects us all and it threatens more than the environment. It threatens to cause [...]

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Written by Thilde Vesterby
Finally here is an iPhone app that doesn’t drown in the thousands of fun but more or less useless apps on the market.
Yesterday, a new and very different iPhone app became available in the App Store: the Give Work iPhone app. The app is a corporation between the crowdsourcing platform CrowdFlower and [...]

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Written by Jonas Klit Nielsen
Once in a while you see truly great campaigns –and this is one of them!
Now what is a truly great campaign in my world? It’s a campaign that has caught the essence of the time we’re living in – and right now we are living in the beginning of the [...]

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Written by Tehneyat Waseem
Kroger Co. in the states (US) has launched a campaign supporting the fight against breast cancer. Now a lot of companies are backing up their reputation by donating money, supporting causes and applying CSR strategies to their existing frameworks. What makes Kroger’s support stand out is that it is a large [...]

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Written by Tehneyat Waseem
We’ve previously written about Kellog’s facebook campaign to raise money for the ‘Feeding America’ program, supported by Aston Kutcher and Demi Moore. This week, a survey was made by Marketing company P&I (Promitions/Incentives) that Kellogg’s is the top brand across four super markets in London, despite strong challenges from Pampers and [...]

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Written by Thilde Vesterby
This is not a post about what’s right and wrong, because there is really no argument against the fact that using dangerous pesticides in banana plantations is totally bananas.  The post is about how the connectedness of today’s world enables poor banana farmers to speak up about how they’re treated by [...]

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