New Mindjumper

Written by Anne Herngaard
My name is Anne and I spend quite a lot of time digging into new media, technologies, thoughts and movements in society. Much of it is reflected in online activities – in other words, I’m a sucker for social media and the way in which people interact, share knowledge or simply [...]

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Blend the World – Interview with the CEO behind the campaign

Written by Jonas Klit Nielsen
This post is based on an interview with CEO, Per Gasseholm and Marketing and campaign responsible, Erica Scott from BLEND a/s.
On October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as it focuses on [...]

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Blend the World – That’s The Way To Do It!

Written by Jonas Klit Nielsen
Once in a while you see truly great campaigns –and this is one of them!
Now what is a truly great campaign in my world? It’s a campaign that has caught the essence of the time we’re living in – and right now we are living in the beginning of the [...]

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$1 Million for @Drew on Twitter

Written by Thilde Vesterby
Drew Olanoff – the cancer patient who started the campaign @Blamedrewscancer to raise money for LIVESTRONG recently put his Twitter name @Drew up for auction. This weekend the American comedian Drew Carey bid $100,000 for the name if he reaches 100,000 followers by November 6th. The news has been spreading like wildfire [...]

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