Levi’s Twitter Profile – I Like

Written by Jonas Klit Nielsen
A short post on a simple thing.
When I was looking at Levi’s Twitter profile something simple but not seen often enough jumped at me.
It’s PERSONAL – instead of “this is the official Twitter profile of Levi’s” it reads “I’m Garath… 22, recent USC Anneberg grad, Social Media Coordinator for Levi’s. [...]

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Liverpool FC First to Reach a Million Fans on Facebook

Written by Jonas Klit Nielsen

Times are changing: Brands that use and embrace social media tools can flip everything around over the next couple of years.
The world’s largest soccer brand Manchester United and huge brands like Real Madrid C.F. and FC Barcelona have been beaten by Liverpool FC in reaching 1 million fans on Facebook. [...]

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Join the world’s first online invasion!

Written by Tehneyat Waseem

Sony Ericsson has made a really cool video in order to increase their customer base and to up their image. They allowed people in Barcelona to personalize a hopping ball, and this is what happened when 500 hopper balls invaded the streets of Barcelona:

What we really like [...]

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Blend the World – That’s The Way To Do It!

Written by Jonas Klit Nielsen
Once in a while you see truly great campaigns –and this is one of them!
Now what is a truly great campaign in my world? It’s a campaign that has caught the essence of the time we’re living in – and right now we are living in the beginning of the [...]

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Estee Lauder Offers Free Makeovers and Social Media Beauty Shots

Written by Thilde Vesterby
The cosmetics brand Estee Lauder will soon be offering American women free makeovers and beauty shots to use as a profile picture on their social media profiles or websites. The photos include Estee Lauder’s logo in the background, so that the logo can be seen every time a woman puts her makeover [...]

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Viral Films – Doing the Obvious

Written by Tehneyat Waseem

Goviral Paris, a film production and seeding company has launched a campaign along with a couple of partners, which basically sells the idea, that they can help make viral campaigns. To me it seems like they are stating the obvious, selling an idea that sells a product. If you are a [...]

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Quique the Head – Seeking a body

Written by Tehneyat Waseem

So everybody has been tuned in on Karen’s story, where a single mom from Denmark was looking for her baby’s father. After much criticism by media experts, Visit Denmark took the video off YouTube, and the director of Visit Denmark resigned. In any case, I came across this video, which made [...]

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Viral Loop – How Much Are You Worth on Facebook

Written by Jonas Klit Nielsen
I admit it – I’m an old fashioned guy!
I didn’t grow up digitally. When I grew up I got my knowledge from plain ordinary books; you know a pile of paper with a cover and a back to hold the paper together.
I have always read a lot and in my [...]

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Danish Mother Seeking – Videos

Written by Jonas Klit Nielsen
VisitDenmark chose to remove their video, but a lot of other videos are now popping up all over YouTube. Here are some of the ones we haven’t already posted on this blog.
Maybe they can work as inspiration to VisitDenmark – maybe they could make a new video with their apology [...]

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Danish Mother Seeking – Video off YouTube

Written by Jonas Klit Nielsen
Is VisitDenmark realising that their ’Danish Mother Seeking’ campaign was too much? It seems like they’ve taken the video off YouTube.
VisitDenmark’s video has gotten a lot of negative comments from all over the world. Is that why they have removed the video? Do they think it’s like taking a tv [...]

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